Facebook marketing is very complicated because there are so many factors that affect how well it does. For example, when advertising on Facebook, it is hard to know what the best size of the Facebook Ads audience is because it depends on so many different things. Before starting with your facebook marketing strategy, it would be best for you to do some research first before contacting that company. So let’s talk about what is a good audience size for Facebook Ads.
Why is the number of audience is important in Facebook Marketing?
Most people agree that the size of your audience has a direct link to how well your business does. On the other hand, this is not true. For example, if a company wants to reach more than one million people at once, Facebook won’t be able to show your message to all of them at the same time. Instead, the platform will pick people from the population at random.
To reach the right frequency in your advertising, you should keep in mind that a person will need to see your ad more than once before it makes them want to do something. So, you won’t be able to reach this frequency until you’ve narrowed down who you want to reach.
After you have made it better, you will be able to talk to the right people at the right time. Your target audience should be a good fit for the eCommerce brand you’re promoting and the products you’re selling. If you are making products for young adults, for example, it is a waste of time to try to reach a large Facebook Ads audience that includes people of many different ages. Because of this, they won’t respond to your ads or connect with them in any way. Your message should be made for the people who will hear it.
How do you recognize a good audience for Facebook Marketing?
Facebook Marketing #1 – You should use Audience Insight to target the people who like your competitors
The audience tab of the Meta Business Suite Insights, you can find out a lot of useful information about the people who follow you on Facebook. Then, you can use the information to learn how to best reach out to possible new followers and customers. Audience insight is used to improve targeting because it is such a rich source of information. But the way we like to use Audience Insights the most is to use the information it gives us to find out who your competitors are on Facebook and then target your competitors’ existing fans.
Facebook Marketing #2 – Remarketing with Custom Audiences is a good way to do this
Remarketing is a good way to target people on Facebook who have shown interest in your products in the past. It lets you talk to those people. Using the targeting options that Faceboom custom audience gives you, you can choose to show your ads to people who have recently visited your website, looked at sales pages, or even looked at certain products. You can also leave out customers who bought from you recently if you don’t think they are likely to buy from you again soon.
You can find people who are similar to your most profitable customers by using a value-based lookalike audience. The term facebook ads duplicate audience refers to the total number of people or households that have been exposed more than once to the same media vehicle or to a specific advertising campaign over the course of a set amount of time. These facebook ads audience interests of duplicate audiences can be similar to those to your best customers in some way.
Facebook Marketing #3 – Target people who have previously made purchases from Facebook ads.
With the detailed targeting options for Facebook ads, you can reach people who have already shown interest in buying something. However, advertisers often forget about this. When you choose “Engaged Shoppers” as the buying behavior for your ad, Facebook will only show it to people who have recently clicked the “Shop Now” button on a Facebook ad within the past week. This option makes sure you reach people who have already shown that they want to buy from ad content, even though some Facebook users may just scroll past ads.
Facebook Marketing #4 – Using layered targeting will let you aim very precisely.
Facebook gives users a lot of different ways to target their posts. At first glance, the choices can be put into three main categories: demographics, interests, and behaviors. And even within each of these categories, there are numerous subcategories and topics. Under the “demographics” heading, for instance, you can choose to target parents. Or, you can narrow your focus more and more and go after parents with young children. After that, you can add more layers of targeting by clicking the Narrow Audience button. Under the demographics tab, for example, you can limit who can see your Facebook page based on their relationship status and the industry in which they work. Think about how all of these different ways of targeting could be combined to reach a very specific audience. You can decide to go after divorced parents who work in management and have young children as your target demographic. And this is just taking into account the demographics.
Facebook Marketing #5 – Combine the demographics of two different groups of people.
Obviously, not every product or offer will be a good fit for the sort of precise targeting that was just described for Facebook in the last tip. It’s possible that you do not even have a good idea of the demographic or behavior groups you want to target with a certain ad. You have only a vague idea of the type of people you want to focus on as your target audience. So, what else should you do if the audience you’re attempting to accomplish on Facebook is just too big? You should try to combine it with a second audience, even if that second audience seems unrelated to the first.
Facebook Marketing #6 – To find your ideal customers, you should broaden the scope of who you’re targeting.
What should you do if you’re already starting out and don’t yet know who your ideal customers are? There is a whole post on this blog that will walk you through the steps of starting to figure out about it through audience research. But you may also learn a lot by starting with a more general targeting plan for your Facebook ads. However, the information you find out can help you improve your conversion targeting strategy over time. This strategy works best for ads that raise awareness of a brand rather than ads that try to get people to buy something.
Make a new brand awareness campaign with very basic targeting, such as a wide age range in a large geographic area. This will allow you to reach a larger number of possible customers. After that, Facebook will use its algorithms to decide who could really benefit most from seeing your ads. After your ad has been running for a while, you can go to Audience Insights or Advertising Manager to find out what kinds of people Facebook chose to see your ads and how they reacted to them. Having this knowledge will make it easier for you to figure out how to create your own audiences for future campaigns.
Confused Genius
Even though your audience should be well defined and targeted, it should also be big enough to make the campaign run smoothly and give you enough time to prepare for its successful performance. Confused Genius can help you manage everything related to your Facebook business page, including the content and ads and anything related to your other social media platforms. Follow us on instagram for digital marketing tips.
