Facebook marketing lets us connect businesses directly to those who buy their products. Using Facebook marketing, you can talk to your audience and change your content to fit their current needs or interests. But to ensure that all of this connecting and social engagement is worth it, you need to zero in on the specifics that really get you the results you want and constantly optimize for those.

For this reason, it is essential to look at Facebook Audience Insights and the large amount of user data that the social network provides. So, to help you navigate here is a guide on using Facebook marketing Audience Insights to get the most out of your targeting.

How to Make Use of Facebook Audience Insights

Audience Insights is a part of the facebook business manager that lets you learn more about your audience. You can find it by choosing “Tools” from the drop-down menu and then looking in the right place. The Audience Insights Tool will help you divide the “seed” audience you have chosen into smaller groups based on your preferences and demographic information. Facebook marketing is a great place to start if you want to try out new things with your audience and try out new content or offers. 

Facebook marketing Insights #1 – Figuring out who your primary audience is

Once you’re in the Audience Insights tool, you’ll be able to choose the group you want to learn more about (in a general sense). You’ll have to select a few options depending on your campaign type. For example, if you want to use an email list for remarketing and make a custom audience for that list, you can do that. On the other hand, if you’re going to increase the number of social conversions for people who already follow you, you should focus on people who are connected with your page. The next step is to use the sidebar to filter your audience based on the essential information about them. This section will give you significant numbers like the age range, country, gender, and more.

Once you’ve gone over the dimensions of some of your most successful ad campaigns, you can click on the “Advanced” drop-down box to get more specific about who you’re trying to reach. Many people have come to terms with the fact that anyone can see and know anything on the internet.

Facebook marketing Insights #2 – The most successful categories and pages

If you click on the “Page Likes” tab next to the “Demographics” section, you can see a list of the Top Categories where your audience will most likely participate. This is a good source of information, but the Audience Insights tool gives you even more. It will also show you which pages within these categories people have liked. This lets you tailor your content and ads to what people want. For example, if you look at the Top Categories in Audience Insights and see that your users like health and nutrition pages, you could create content based on the latest health trends for 2023 to connect with your audience. If you scroll down a bit in the tool itself, you’ll find a list of pages ordered by their relevance to each other and how well they go together. Now that you’ve chosen a new group to target, the Audience Insights tool will start showing you what people in that group will find most interesting and what they might find less interesting.

Facebook marketing Insights #3 – Relevance vs. Affinity

In the context of the audience insights facebook business manager, these two phrases are often used interchangeably. However, you should know the differences between them. The main difference here is that affinity determines how important something is. Since affinity and the number of people in your audience who already like the page are used to figure out relevance, there may be some overlap. If you find a page with a high affinity, it’s likely that people in your audience would like it or have liked it in the past. This is an excellent source of helpful information that you can use in the campaign for which you built this new audience, especially if you’re trying to get likes in the campaign. Knowing which pages your new audience likes the most, you can change your pages and Facebook ads to fit their tastes.

You don’t want your content only to be interesting to those who read it. It’s essential that it not only interests them but also gets likes and follows, hopefully, sales. Because of this, you can’t just rely on how Facebook ranks pages by relevance; you also need to consider affinity. Using the “Relevance” and “Affinity” sections of “Audience Insights,” you can start to test things quickly on Facebook. This lets you test things out before spending a lot on paid campaigns.

Facebook marketing Insights #4 – Think about what would the client do

You probably have a general idea of the type of client you’d like to work with. At the very least, it should include age range, location, goals and values, company size, job function, and problems that need to be solved. With the Audience Insights tool, you can add more details to this picture of the ideal client. You can also make sure your paid campaigns get off to a good start by using fast organic Facebook testing to target the specific clients you are most confident will convert. This will ensure that your paid campaigns have the best chance of success.

Facebook marketing Insights #5 – Facebook post engagement metrics

You’ll notice that your most recent blog post is doing better than most other posts. This would show that your trend theory is correct and that people are (at least for now) very interested in art or sketching supplies because of the new animated movie. You might have found something important if you had the Audience Insights tool. You can now make a Facebook remarketing ad that uses a popular movie and targets your custom audience. This should increase the number of conversions and the rate at which your new audience becomes interested.

Confused Genius

Make sure you’re using Facebook as a data powerhouse to its fullest, and use Audience Insights so you can test and improve your audience to get the best results. Confused Genius can help you with that as it understands that the size of your Facebook audience directly affects how likely you will reach the right people and make sure it works. Follow us on instagram for digital marketing tips.