Brand awareness is one of those ideas you recognize you should comprehend, but you may find it challenging to define. Not by yourself. It seems straightforward at first. People knowing about your brand is known as brand awareness. But how would you quantify that? Or what precise concept of brand awareness makes the most sense […]
As the saying goes, you can never put a good one down. This same thing applies to email marketing. Despite the increasing number of digital marketing strategies – from social media, SEO, mobile, paid ads, etc. – email marketing continues to lead the game in key performance areas, especially conversion rates. However, getting more conversions […]
Email is one of the most popular types of communication in the modern digital era, and email marketing offers businesses a successful approach to connecting with and engaging with their target audience. Compared to other forms of marketing, it offers a high ROI (return on investment) and is a less expensive marketing technique. This blog […]
Facebook marketing and email marketing are two very effective marketing methods that can help any e-commerce business grow. But which one you think is more important for your business and which one you decide to put first could significantly affect how quickly and well you reach your goals. In this blog, we will be talking […]
When you have limited resources, you want to be sure that you’re not wasting your precious time and money when starting a business. However, when it comes to marketing, your business cannot afford to ignore a tool as valuable as email marketing. But why should you be relying on email marketing in the first place […]
Finding a secret line of communication may seem to be the best option for small businesses looking to improve their marketing strategy. However, there are many ways to develop and improve your marketing without venturing into unknown territory. Focusing on the communication networks that your office has already established is key to both optimizing your […]
This article will discuss nine effective email marketing or segmentation strategies that every marketer should know, including demographic, behavioural, psychographic, firmographic, technographic, RFM, and personalization segmentation. Demographic Segmentation A. Age Segmenting emails based on the recipient’s age can help marketers tailor their messages to appeal to a specific age group. For example, older generations may […]
This blog will discuss 15 simple ways to grow your email list by using email marketing and building a strong relationship with your subscribers. A lead magnet is a fantastic technique of email marketing to get people to subscribe to your email list. A useful piece of material, such as an e-book, webinar, or discount, […]
What is Email Marketing? In simple words, email marketing is the practice of sending commercial or promotional emails to your contacts for marketing purposes. Remember that such contacts must have expressly agreed to receive such emails from you; otherwise, you risk spamming them. Because emails are personal, email marketing ranks ahead of other marketing channels […]
Email marketing is a superb way to reach your customers wherever they are without spending a lot of money. But it’s a big responsibility, too—people don’t give their email addresses to just anyone. Are you thinking about starting a company newsletter? Here are 15 tips to keep in mind. 1. Email marketing: Make it easy […]
How many marketers does it take to screw in a light bulb?
None — they’ve automated it.
How many marketers does it take to change a light bulb?
It isn’t too late to make this neon instead, is it?
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