Because SEO strategy creation algorithms change so quickly, it can take time to keep up with the best ways to optimize your blog so that it shows up on the first page of search engine results pages (SERPs). Still, this is a significant change, so remember your keywords for this. People search the internet in different ways, and the technology used to understand and show the results of those searches have also changed over time. The best way to rank in search engine results is no longer to optimize blog content so that it does well for long tail keywords. This may have something to do with how your blog is designed. 

What is a Pillar Page in SEO strategy creation?

A pillar page is a page on your website that connects all of the content related to a topic or cluster. A particular type of web page is one of the best ways to help visitors and search engines understand how your website is set up and how your digital assets are linked. A “content pillar” is content that goes into great detail about a specific topic. This kind of content encourages site visitors to look at and interact with more of the site’s content, precisely the behavior that tells search engines that your website is valuable. Pillar pages can be used to link together your current content in a way that engages your audience more and helps Google’s algorithm figure out why people are visiting your site. 

This blog has an in-depth guide to the keyword research methods we found to work well. Each step of the guide has self-explanatory instructions, drawings, and examples. There are also links on this page that will take you to internal and external resources that are useful. Because it is so detailed, we have put together step-by-step instructions on how to use the seo methods. These instructions also serve as an interactive table of contents for the document. Making a helpful pillar page takes a lot of work and time. Your pillars must include information that is very important to the people you want to reach, appealing images, and an easy-to-understand structure. Pillar pages become essential to your inbound marketing plan if you pay attention to the details. 

How to make a pillar page to improve your SEO strategy creation?

When you’ve learned how to make subject clusters, you can use them as a starting point for creating new content for your website or making changes to what’s already there. Here is a step-by-step seo action plan with examples – 

To improve your SEO strategy creation #1 – Make a choice about which topic you want to rank for. 

The first thing in these steps you need to do to make a good pillar page is to have a clear idea of the main subject you want to rank for. The best way to choose a topic to focus on is to think about the people you are writing for and make it your goal to give in-depth coverage of a problem they are looking for help with that also pertains to your business. You will want to rank well for several topics, and a single website can successfully house many topic clusters. But it is essential to focus on only one thing at a time. If you don’t, your audience may lose interest, and your efforts will be less effective. 

To improve your SEO strategy creation #2 – Link it to a keyword tool.

When you know what you want to talk about on your pillar page, you can use a tool that does keyword research to find related keywords that have been searched the most over a certain amount of time and how much competition there is for each search term. 

To improve your SEO strategy creation #3 – Figure out which keywords should go in clusters and pillars

In general, your hub page or pillar page should focus on a broad keyword that gets a lot o search traffic. The long tail keywords grouped under your primary keyword will tell you what your pillar page’s main heading and sections should be. This, in turn, will tell you what keywords your cluster pages should focus on. 

To improve your SEO strategy creation #4 – Use your content to its fullest

Because both your pillar page and your cluster pages focus on keywords, you will need to make sure that the on-page SEO techniques for each one is appropriately optimized. Please ensure the keywords you want to rank for are in the article’s title, headings, body, meta descriptions, image alt tags, and anywhere else they belong.

This will make it easier for search engine crawlers to find it, and note that your article should appear when someone searches for that term anywhere in the world. But remember that your main goal is to make content that helps your users, even if you have to make room for the robot crawlers that need to look at your website.

You might temporarily rank higher in Google’s search results if your content is full of keywords and looks good on paper but only helps people solve their problems. But as soon as Google figures out that people are leaving once they get there, you’ll be dropped as if nothing had happened.

Make your pillar page longer and more in-depth than any other online article on that subject to show Google that you deserve to be number one for it. As a general rule, this is true. It’s common for pillar pages to have more than 5,000 words.

To improve your SEO strategy creation #5 – Pay attention to both the internal links and the linked pages.

When you’re done writing your pillar page, you’ll need to add internal links to the cluster articles that give more information about the themes on that page. If you are making an entirely new topic cluster, these pages might not have been made yet. If you already have a large website with a lot of information, you can do a site search to see if you already have articles about the topic.

If you’ve written anything about the topic, it will appear on the next page of search results, ranked by how relevant the search engine thinks it is to the phrase. You can also use quotation marks around the term to look for the phrase in its exact form. Include a link to the most helpful article about the idea you wanted to use on the page supporting your pillar. It’s important to remember that you want your pillar page to be free of articles that talk about everything that the pillar page talks about. Instead, it would be best to link to articles optimized for search engines that target child keywords in the parent keyword of the pillar page. Because of this, your topic cluster will stay organized and straightforward for search engines to understand.

To improve your SEO strategy creation #6 – Ensure that your pillar has the most significant share of the link equity.

You may have written several blog posts on different inbound marketing topics. To get the best results, you want as many of those blogs as possible to link to your pillar page and get links from it, as long as their posts make sense. You should also ensure that search engines know that the page on your website about inbound marketing pillars is the most crucial resource on that subject. To keep things as simple as possible, if your pillar is linked to three different sites, you must ensure that at least three links lead back to the pillar itself. It would be best to ensure more links to your pillar than links away from it. This tells search engines that your pillar is your primary source of information on the subject.

To Conclude… 

Now that you have learned all about seo pillar pages, Make pillar pages to give your website more authority for a specific important keyword topic and to compete for keywords that are already popular. You can give your website more depth and expertise by regularly adding to your clustering material and giving users answers to the questions and problems people most often ask about. Search engines put websites at the top of their results lists that they know well and have an authoritative point of view. Using these best practices for pillar pages, you can make topic clusters that will rank well and get a lot of traffic. You’ll be able to show both of these ranking factors this way.