Author: confusedgenius

email marketing

8 Easy Ways to Segment Your Email List to Boost Conversions

As the saying goes, you can never put a good one down. This same thing applies to email marketing. Despite the increasing number of digital marketing strategies – from social media, SEO, mobile, paid ads, etc. – email marketing continues to lead the game in key performance areas, especially conversion rates. However, getting more conversions […]

facebook marketing

9 Facebook Marketing Tools That’ll Save You Time and Money

The Facebook marketing ad platform was made so that advertisers can reach people on all of Facebook’s sites simultaneously, including Facebook Audience Network, Marketplace, Instagram, Whatsapp, Messenger, and Facebook. If your current marketing efforts aren’t getting you the desired results, think enough about tier demographics, target audience, or budgetary constraints. You can do less work […]

facebook marketing

10 Ways to Integrate Facebook Marketing and Email Marketing

Facebook marketing and email marketing are two very effective marketing methods that can help any e-commerce business grow. But which one you think is more important for your business and which one you decide to put first could significantly affect how quickly and well you reach your goals. In this blog, we will be talking […]

10 Email Marketing Statistics You Need to Know in 2023                                                                               

When you have limited resources, you want to be sure that you’re not wasting your precious time and money when starting a business. However, when it comes to marketing, your business cannot afford to ignore a tool as valuable as email marketing. But why should you be relying on email marketing in the first place […]

facebook marketing

Unlock Your Ad’s Conversions & Audience with Facebook Pixel

Facebook marketing believes that the most important thing is seeing direct results and linking advertising spending to specific projects. In the past few years, Facebook has become one of the most complicated and advanced ways to track specific actions and target people based on them. Let’s learn more about this Facebook marketing strategy.  What is […]

email marketing

The Return on Investment for Email Will Surprise You

Finding a secret line of communication may seem to be the best option for small businesses looking to improve their marketing strategy. However, there are many ways to develop and improve your marketing without venturing into unknown territory. Focusing on the communication networks that your office has already established is key to both optimizing your […]

email marketing

9 Email Segmentation Strategies Every Marketer Should Know

This article will discuss nine effective email marketing or segmentation strategies that every marketer should know, including demographic, behavioural, psychographic, firmographic, technographic, RFM, and personalization segmentation. Demographic Segmentation A. Age Segmenting emails based on the recipient’s age can help marketers tailor their messages to appeal to a specific age group. For example, older generations may […]

facebook marketing

The 15 Facebook KPIs You Should Be Tracking

KPI, or Key Performance Indicator, is the benchmark that shows the numerical performance of a specific/designated action in Digital/Facebook Marketing. There are around 11 Facebook marketing initiatives highly appreciated in this domain. However, including the KPI in the marketing objectives helps significantly while making it a challenging approach as well.  Challenging, as in identifying the […]

email marketing

15 Simple Ways to Grow Your Email List

This blog will discuss 15 simple ways to grow your email list by using email marketing and building a strong relationship with your subscribers. A lead magnet is a fantastic technique of email marketing to get people to subscribe to your email list. A useful piece of material, such as an e-book, webinar, or discount, […]

How many marketers does it take to screw in a light bulb?

None — they’ve automated it.

How many marketers does it take to change a light bulb?

It isn’t too late to make this neon instead, is it?