In today’s communication and marketing tactics, social media plays a crucial role. To effectively manage a business’s social media presence, it is crucial to have a well-planned and organized approach. A social media calendar can help businesses keep track of their content, schedule posts in advance, and monitor their social media performance (Facebook marketing).

In India, there are many tools available that offer social media calendar features (Facebook marketing). These tools range from comprehensive social media management platforms to simple scheduling apps. This article will provide an overview of 15 social media calendar tools expected to be popular in 2023. These tools have been selected based on their features, pricing, user reviews, and popularity in India.

15 Social Media Calendar Tools for 2023 (Facebook Marketing) 

1. Hootsuite: A comprehensive social media management platform that offers scheduling, publishing, and analytics features.

2. Buffer: A simple and user-friendly scheduling tool that allows users to schedule posts in advance.

3. Sprout Social: A comprehensive management of social media platforms that offers scheduling, publishing, monitoring, and analytics features.

4. Agorapulse: A social media management platform that provides scheduling, publishing, monitoring, and analytics features.

5. Later: A scheduling tool designed explicitly for Instagram (Facebook marketing) with a visual calendar interface.

6. Planoly: A visual social media planning and scheduling tool designed explicitly for Instagram (Facebook marketing).

7. CoSchedule: A comprehensive marketing platform with a social media calendar feature for scheduling and managing social media content.

8. Hubspot: A marketing, sales, and service platform with a social media scheduling feature.

9. Trello: A project management tool that can be used for social media scheduling and content planning.

10. Loomly: A social media management platform that offers scheduling, publishing, and analytics features.

11. Sendible: A comprehensive social media management platform that offers scheduling, publishing, monitoring, and analytics features.

12. SmarterQueue: A social media scheduling and automation tool that allows users to recycle their best-performing content.

13. ContentCal: A visual social media planning and scheduling tool that allows users to collaborate on content creation.

14. Planable: A social media collaboration platform that includes a scheduling feature.

15. Zoho Social: A comprehensive social media management platform that offers scheduling, publishing, monitoring (Facebook marketing), and analytics features.

Comparison of the Top 5 Social Media Calendar Tools 

• Hootsuite vs. Sprout Social: Both Hootsuite and Sprout Social offer comprehensive social media management features (Facebook marketing), including scheduling, publishing, monitoring, and analytics. Hootsuite is known for its affordability and ease of use, while Sprout Social offers more advanced analytics and reporting features.

• Buffer vs. Later: Buffer and Later offer scheduling features for social media posts. Buffer is a more comprehensive tool, offering scheduling for multiple platforms, while Later is designed explicitly for Instagram scheduling with a visual calendar interface.

• Agorapulse vs. CoSchedule: Agorapulse and CoSchedule offer comprehensive social media management features, including scheduling, publishing, monitoring, and analytics. Agorapulse is known for its user-friendly interface, while CoSchedule offers a broader range of marketing tools (Facebook marketing).

• Planoly vs. Planable: Both Planoly and Planable offer visual social media planning and scheduling features. Planoly is specifically designed for Instagram, while Planable is a social media collaboration platform with a scheduling feature.

• Trello vs. SmarterQueue: Trello is a project management tool that can be used for social media scheduling and content planning. At the same time, SmarterQueue is a social media scheduling and automation tool that allows users to recycle their best-performing content. Trello is known for its flexibility, while SmarterQueue is known for its automation features.

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How to Choose the Right Social Media Calendar Tool for Your Business

• Identify your needs and goals: Before choosing a social media calendar tool, you must understand what you need to achieve with it. Consider factors such as the platforms you want to manage, the frequency of your posts, and your budget.

• Assess each tool’s features and capabilities: Look at each tool’s features and capabilities and compare them to your needs and goals. Consider factors such as scheduling, publishing, monitoring, and analytics capabilities.

• Consider the cost and budget: Social media calendar tools can vary significantly in price. Make sure to compare the costs of each tool and choose one that fits within your budget.

• Evaluate user reviews and customer feedback: Read reviews and feedback from other users and customers to understand better the experience of using each tool. Pay attention to any recurring complaints or issues.

• Try the tool: Most social media calendar tools offer a free trial. Take advantage of this to test the tool and see if it meets your needs & expectations.

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Conclusion 

A social media calendar is a crucial tool for effectively managing a business’s social media presence. There are soo many social media calendar tools available (Facebook marketing), each with its own unique features and capabilities. The right tool for your business will depend on your specific needs and goals, budget, and the features and capabilities of each tool.

When choosing a social media calendar tool, it is essential to assess your needs and goals, compare the features and capabilities of each tool, consider the cost, evaluate user reviews and customer feedback, and try the tool to see if it meets your expectations.

Businesses can improve their social media presence & achieve better results by using a social media calendar tool. With the right tool, businesses can plan and schedule their social media content in advance, monitor their performance, and analyze their results to make informed decisions about their social media strategy.