Finding a secret line of communication may seem to be the best option for small businesses looking to improve their marketing strategy.
However, there are many ways to develop and improve your marketing without venturing into unknown territory. Focusing on the communication networks that your office has already established is key to both optimizing your marketing efforts and increasing your revenue. At Confused Genius, we believe that developing your business’s email marketing is one of the best ways to gain client loyalty and discover new customers.
The surprising ROI (return on investment) for email campaigns is part of what makes emailing so effective for professional marketers. If you’re not familiar with ROI, it’s calculated by dividing the net return on investment by its cost. Basically, it’s a metric for measuring the efficiency of any given investment.
Experts have determined that businesses generate up to $40 of revenue for every $1 spent on email marketing. This statistic is far better than other popular marketing methods, including SEO, keyword ads, and texting. In this article, we’ll explain why email marketing has such a surprisingly high return on investment.
Why Does Email Have Such a High ROI?
Emailing is a popular mode of communication for businesses. As of 2021, it’s estimated that there are approximately 700 million email users in India. Although some may think that emailing will soon go away, research says that 78% of professional email marketers saw an increase in engagement with emails in 2019.
Why is email marketing so successful? Let’s take a look at 5 of the reasons for its success.
1. Improving leads and sales
Email marketing has the potential to improve your leads and sales significantly. Email marketing aims to create interest in your business and its services without being pushy. Most consumers like to hear from businesses they frequently visit by email and feeding into this desire is a great way to generate new interest.
Email marketing can quickly convert leads into sales. By communicating with customers and non-customers in a digital format, you can spread more information to your target demographic in a non-threatening environment. Unlike phone calls and even text messages, emailing allows consumers to engage without feeling obligated to respond.
This lack of pressure, strangely, makes it easier for email readers to relax, enjoy the content you’re providing, and then take action in the form of leads and sales.
2. Building brand awareness
Building brand awareness is an important part of scaling your business. For small businesses, the opportunities to create a brand may seem limited. However, your company can create its own unique brand and content with email marketing.
As your company distributes content to those on its email list, it’s building brand awareness. This process moves more rapidly when you’re actively developing quality content to match the service your office provides. Brand loyalty matters; it’s a defining factor of the most successful businesses and corporations in the world.
Thus, by building brand awareness with email marketing, your company is taking steps toward establishing a high ROI.
3. Increases website traffic
One of the primary goals of email marketing is to push customers and potential customers to your website. Many businesses put a lot of time and effort into their websites but don’t actively try to get people in their community to view them.
Once people visit your site and appreciate the work you’ve done there, they’re more likely to develop the brand loyalty we just discussed. If your business hasn’t spent much on website development, now is the time to get started. As your email marketing campaigns drive visitors to your website, these visitors must find a well-maintained, usable site, not a holdover from the 1990s.
4. Provides value to customers
Emails are a crucial way to drive traffic to your website, especially when they include calls to action, like scheduling appointments or making payments.
However, not everything about email marketing is intended to boost sales. Sometimes it’s more effective to provide value through other means, like company newsletters, podcasts, webinars, and other educational materials. By sending these materials via email, you can generate excitement and interest for your business without forcing customers into a sales conversation.
These educational and informative materials can give customers and potential customers reasons to return to your business. You can explain what value you’re providing to your clients by educating them, which creates customer loyalty.
If your office isn’t already creating this type of content, you can start by creating a monthly newsletter using an email marketing tool. Even a simple newsletter can lead to a significantly higher ROI for small businesses.
5. Helps collect feedback
Analytics are wildly popular throughout today’s business world. Learning about your company’s strengths and weaknesses requires gathering information and statistics. Email marketing can help you collect meaningful feedback about how your business functions.
Since it’s a digital form of communication, emailing allows your business to understand which marketing campaigns bring in new customers and which don’t. They also allow you to see which of your emails get the most attention from customers, helping you and your team develop into professional email marketers.
Getting feedback through email marketing lets your business make adjustments to its marketing efforts, and these changes lead to a high ROI.
Final Words
It’s difficult to find a better ROI than developing your email marketing strategy. Emailing is an asset for any business looking to optimize its marketing efforts because emails improve sales, build brand awareness, increase website traffic, provide value, and collect feedback.
