When you have limited resources, you want to be sure that you’re not wasting your precious time and money when starting a business. However, when it comes to marketing, your business cannot afford to ignore a tool as valuable as email marketing.

But why should you be relying on email marketing in the first place when there are so many other ways to reach your target customers? Is it really worth it? In short: yes.

Email marketing can impact more than just boxes. There’s a lot of buzz surrounding the benefits of email marketing, but what do email marketing statistics suggest? Well, the numbers speak for themselves. So, let’s look at what email marketing is, and then move on to the top 10 email marketing stats you must know in 2023. 

What is Email Marketing?

Email marketing is when an individual or business uses email to promote their products or services. But it’s not just limited to that. You can use email marketing to build relationships with present customers, and/or to reach out to potential customers.

Businesses can use email marketing to keep their customers informed and customize their marketing messages accordingly. You can think of it as one of the most conversion-rich and cost-effective forms of digital marketing available today. It’s potent, persuasive, and gets your business great results. 

Here’s a list of interesting email marketing statistics that prove how valuable email marketing is.    

1. The Widespread Usage of Email

The use of email has evolved from simple messages between academics to widespread global usage. The number of email users worldwide is expected to reach 4.6 billion by 2025, accounting for more than half of the expected global population. 

This statistic shows that email marketing is an opportunity that brands shouldn’t miss out on.

If you’re doing business in the developed world, your customers are definitely using email, and you should too. No matter how small your business is, you have the power to reach people via email 24/7. 

2. Billions of Emails Are Sent Daily

In 2022 alone, 333.2 billion emails were expected to have been sent and received every day (Statista, 2021). That’s a staggering amount of emails per day. 

That’s not all. This figure is expected to rise to more than 375 billion by 2025. This statistic clearly shows that email marketing isn’t going anywhere soon. In fact, it’s growing.

Many new forms of communication have emerged over the years. Despite this emergence, email marketing has remained strong and is still growing. With this email marketing stat in mind, it’s hard to overlook the potential of a great email marketing campaign.

3. Email Delivers a Strong Return on Investment

It’s no surprise that with the widespread popularity and indisputable benefits of email marketing, the return on investment is massive. A well-planned email marketing strategy will make you money.

You can expect a $40 return on investment for every $1 spent on email marketing (Omnisend, 2022). There are loads of email marketing benefits, but this one definitely tops the charts for keeping your business steady. 

Email marketing also has a significantly higher ROI than other channels. In comparison, the ROI of SEO is $22.24, and that of keyword ads is $17.

4. Use of Email for Content Distribution

With such a high ROI, it’s no surprise that email marketing is one of the favorite content distribution methods among marketers.

The latest statistics show that about 69% of marketers use email to distribute their content (Content Marketing Institute, 2022). It makes email the third most popular content distribution channel, just behind a company’s website and blog, with 90% and 78%, respectively. 

It’s also ahead of other platforms, such as virtual and in-person events and online communities.

5. Email Marketing Helps to Grow Your Business

Email continues to be the primary driver of customer retention and acquisition for small and medium-sized businesses. According to the data, 81% of SMBs continue to use email as their primary customer acquisition channel, and 80% use it for retention (Emarsys, 2018).

There may be a lot of talk about social media, likes, shares, and tweets, but that doesn’t mean email marketing is obsolete. Regarding customer acquisition and retention, this research study shows that email marketing tops the chart compared to paid search, organic search, and social media. It doesn’t mean that Facebook isn’t crucial for your business, but if you’re looking for great reach and direct impact, there’s no competition with email marketing.

6. Welcome Emails Have a High Open Rate 

An open rate is one of the best ways to analyze the effectiveness of your email marketing strategy. This shows how many people have opened your email. After all, who doesn’t want their email marketing campaign to be a success?

But what percentage of your target audience even opens the emails they receive? Let’s talk stats. Across all industries, 19.7% is the average email open rate for businesses (GetResponse, 2022). You can take advantage of this when you’re building your email campaign for your growing audience. 

However, welcome emails have a much higher open rate of 68.6%, which highlights their importance. Therefore, brands can consider including some useful information they want their audience to know about in the welcome emails.

7. Personalisation Works Wonders For Email

If you personalize your emails, you’ll see the incredible impact that personalization can have. Emails with personalized subject lines generate 50% higher open rates (Lifecycle Marketing, 2019).

So, when sending out emails, a great tip would be to customize your greeting and subject line with individual names. If that’s too much of a task, try personalizing your emails with the company’s name, industry, or a topic of interest.

8. The Power of Abandoned Cart Emails

An abandoned cart email is sent to someone who has added items to their cart but left the site without purchasing them. Many people put items in their online shopping carts but don’t complete the purchase. By sending abandoned cart emails, your business can recover lost sales opportunities.

Do abandon cart emails work? The statistic is here to back up this claim. Sending three abandoned cart emails generates 69% more orders than a single email (Omnisend, 2018). This type of e-commerce email is one of the most effective for boosting revenue.

9. Interactive Emails Are the Way Forward

Your emails must create user engagement. The days of limiting your email marketing campaign to a newsletter format are long gone. Marketers want more engagement in the form of interactive content.

According to reports, adding videos to your email can increase click rates by 300% (Martech Advisor, 2017). That’s a huge number. Marketers also use collapsible menus, sliders, and GIFs to make their emails appealing to customers. Don’t forget to make sure that all your interactive emails are mobile-friendly.

10. Customers Like to Hear From You

When asked how frequently they would like to receive brand emails, 49% of consumers (Statista, 2017) said they’d like to receive promotional emails from their favorite brands on a weekly basis. This email marketing statistic is handy when you’re worried about sending too many emails to your customers. Thus, your audience likes to hear from you, and it seems they’re happy to hear from you through email.

Is there anything else about email marketing statistics you wish this article had covered? Please let us know in the comments!