WhatsApp Marketing: As the world’s most popular messenger app, it’s almost impossible to find someone who hasn’t heard of WhatsApp. In fact, you’re probably reading this with it installed on your phone—but how much do you really know about it?

In this post, we will discuss the latest WhatsApp statistics and trends. Ready? Let’s get started:

1. WhatsApp Marketing: WhatsApp currently has over 2 billion active users.

Think about that for a moment. There are a little over 7.5 billion people on earth, which means more than one-fourth of the entire world uses WhatsApp.

However, it wasn’t always that way. WhatsApp had just 200 million monthly active users back in April 2013 (before Facebook acquired WhatsApp). By February 2016, that had increased fivefold to 1 billion. And in the last 4 years, it has doubled again.

2. WhatsApp Marketing: Every day, around 100 billion WhatsApp messages are sent.

In a recent Tweet, WhatsApp CEO Will Cathcart stated WhatsApp is able to deliver around 100 billion messages every day. That’s around 50 messages for every active user.

Probably, this figure was much higher in 2020 because of the pandemic and national lockdowns. Everyone at that time had to rely increasingly on messaging to communicate with their friends, family, and colleagues.

3. WhatsApp Marketing: Over 100 million voice calls are made on WhatsApp every day

That’s around 1,100 calls per second. Although it’s a very large figure, it’s significantly less than the number of messages sent daily. On average, only one voice call is made per thousand messages sent on WhatsApp.

This shows that while WhatsApp may have conquered the instant messaging world, it’s still struggling to make inroads in the voice call sector, which is dominated by mobile networks.     

4. WhatsApp Marketing: The average Android WhatsApp user spends around 19 hours per month on the app.

This makes WhatsApp the second-best mobile app in terms of global cumulative time spent, beaten only by Facebook. Also, it barely missed out on the top spot; the average WhatsApp user spends 19.4 hours per month on the app, compared to 19.5 hours on Facebook.

Instagram came in third place, with an average time spent per user of only 10.3 hours per month. It’s also worth noting that WhatsApp Business ranked in the top 10, with users spending 9.3 hours per month on average on the app. 

5. WhatsApp Marketing: WhatsApp is the world’s 3rd most popular social platform.

To add to WhatsApp’s list of achievements, it is also the world’s third most popular social platform. With 2 billion users, WhatsApp follows closely behind Facebook (2.7 billion users) and YouTube (2.2 billion users). Its closest rival in the marketplace, Facebook Messenger, lags far behind with only 1.3 billion users.

Whether or not WhatsApp will remain so popular or be overtaken by new growing social platforms like TikTok remains to be seen. But given that it’s still growing quickly, it looks like it will continue to be a big part of the cultural zeitgeist for years to come.

6. WhatsApp Marketing: The majority of WhatsApp users are male.

Surprisingly, WhatsApp’s user base doesn’t have the expected 50/50 gender split. Instead, it’s slightly skewed toward male users. Males account for 54.5% of all users, while females account for 45.5%.

This has implications for marketers hoping to use WhatsApp as a marketing communication channel, and it may indicate that it is best suited to businesses targeting a predominantly male demographic. 

7. WhatsApp Marketing: WhatsApp is used in 180+ countries

As the statistics show, WhatsApp is a truly global platform. The development team chose to build a reliable messaging service that would work fast and reliably no matter where you’re in the world, and it looks like they succeeded. Out of 195 countries on planet earth, 185 countries have WhatsApp users. 

8. WhatsApp Marketing: India has the highest number of WhatsApp users in the world.

India has 390 million WhatsApp users, making it the country with the most users. To put that into perspective, the United States (which ranks third) has only 75.1 million users, which is less than a fifth of the number of users in India.

You might think this is simply because India has a much larger population than the United States (1.36 billion vs 328 million), but you’d be wrong.

Even after considering population differences, WhatsApp seems far more popular in India than in the US. Around 0.29% of the population of India uses WhatsApp, compared to just 0.23% of the population of the US. 

9. WhatsApp Marketing: WhatsApp made over $5 billion in 2020

$19 billion may seem like a lot of money to spend on a fledgling messaging app, but it seems that Facebook had the right idea.

Although Facebook doesn’t officially release revenue figures for WhatsApp as an individual enterprise, it is estimated that the company earned around $5 billion in 2020. This means that if the figures remained steady, Facebook would have earned back their record-breaking investment in just 4 years.

However, while $5 billion isn’t a small change, it’s also not as high as it could be. WhatsApp’s revenue has never fully matched up with its reach because it doesn’t bring in any advertising revenue. Facebook is looking to add new potential revenue streams for WhatsApp, such as the introduction of a new shopping carts feature.  

10. WhatsApp Marketing: WhatsApp Business has over 50 million users.

WhatsApp Business is an app for businesses that want to use WhatsApp to stay in touch with their customers. It gives business owners messaging tools, categorization options, and a business profile, all of which can be used to turn WhatsApp into a legitimate business tool. Since its inception, the app has gained a lot of attention and now has over 50 million users. 

Final Words   

That concludes our WhatsApp statistics for today. We hope you found them helpful and interesting! Follow us for more updates on digital marketing and social media.