Facebook Marketing: With over 2.7 billion active users, Facebook is one of the world’s largest social media platforms. This massive audience offers businesses a unique opportunity to reach their target market and drive sales. Thus, a Facebook ad campaign is your best bet if you want to generate leads. Facebook advertising is one of the most effective ways to reach your target audience. So, in this article, we will go over the 5 most relevant Facebook ad campaigns.

Facebook Marketing: Awareness Campaigns

This is probably a marketer’s favorite word and a business owner’s least favorite word. For a marketer, it means you don’t need to show results other than the number of impressions you generate. For a business owner, it means spending money on marketing where you can’t measure the results. Although it’s hard to quantify the benefits of an awareness campaign, it’s still a crucial piece of your Facebook marketing strategy. Studies show that a person must see your brand a minimum of seven times before they remember you.  

While raising awareness isn’t necessary for generating leads, it’s still a good addition to your other lead-generation campaigns. Spending a small amount—$50 to $100 a month can ensure people know and remember your brand.

Having said that, Facebook offers two types of awareness goal campaigns: Brand Awareness and Reach. 

What is the difference between the two?

Brand awareness objectives tell you to show your ads to people who are more likely to notice them. And with Reach Objectives Ads, you can reach the maximum number of your target audience and control how often they see your ads. So, in terms of targeting, reach is the broadest option, followed by brand awareness. It all comes down to whether you want to reach the most eyeballs or a broad swath of eyeballs who are more likely to stay focused on your brand.

Facebook Marketing: Lead Generation Campaigns

This is when business owners’ ears perk up. To make money from Facebook marketing, they must generate leads and convert them into sales. Without it, their business cannot survive.

You have a lot of good lead-generation options on Facebook. For one thing, you can target a more specific audience with your ad. For example, you can target not only age and gender but demographics, interests, and behaviors. Some examples include:

• Demographics – people with a certain degree, a certain level of income, relationship statuses, and life events, like birthdays and marriages, and who work for certain companies/industries

• Interests – people who are interested in specific industries or businesses, who enjoy certain music, movies, TV, or books, who have fitness interests like the gym or family interests like parenting, who eat only vegan food, or who love sports, the outdoors, or technology. With this type of targeting, you can search for anything you can think of.

• Behaviors – devices they’re on, games they play online, places they’ve lived, political content they engage with, if they’re football fans, if they love to travel, or if they are frequent shoppers.  

Now for the setup. These are the 3 best Lead Gen Campaigns:  

Forms Leads – good for B2B campaigns and quick leads.

Click to Call Ads – good for service-based businesses

Message Ads – good for businesses where the customer may have questions before they start  

Facebook Marketing: Form Leads

When creating ads, you have an “Instant Form” option. With this, you can easily convert a user into a lead just by asking them to fill out a form on Facebook. This eliminates additional steps users have to take to become leads. Thus, users can simply fill out a quick form and continue browsing Facebook. Sometimes, Facebook will even auto-fill their information, so they are only 2 or 3 clicks away from becoming a lead.

This type of campaign is especially effective for B2B campaigns, where you only need to target a specific kind of person and convert them into a lead.  

Facebook Marketing: Click-to-Call Ads

To run these ads, you need to set your campaign objective to “reach.” After that, apply your desired targeting at the ad set level and ensure your placements are set to only mobile devices.

Next, you will create your ad. Once this is complete, you will have to choose “Add a Website URL.” This will allow you to select the “Call Now” CTA button, which will display a field for a phone number. 

Users can now call your company directly from your ad! Again, this eliminates the need to go to your website and search for the number. This type of ad is especially helpful for service-based businesses, where the user may wish to speak with a customer service representative before getting started.

Facebook Marketing: Message Ads

When you create a new ad campaign, you’ll see a screen where you can choose the “Messages” option. Once you’ve decided on your budget, audience targeting, and ad copy, then you can go ahead and create a messenger script.

A great use case for this ad type is a business where a potential customer has a lot of questions before they start.

This is a great way to let the automated responses make the sale for you. The idea here is that not only can the customer get answers to their questions, but you can get answers to yours as well, all through the quick convenience of Facebook’s messenger tools. So, creating convenience benefits not only the customer but also you or your clients.

Final Words

Thus, Facebook marketing, when done correctly, can help you achieve your business goals. When it comes to branding, it’s just as effective as any other tool.