Facebook marketing and email marketing are two very effective marketing methods that can help any e-commerce business grow. But which one you think is more important for your business and which one you decide to put first could significantly affect how quickly and well you reach your goals. In this blog, we will be talking about how these two marketing techniques can help you.
Why should your email marketing campaign include Facebook marketing?
One of the most important things you can do as a marketer is to check the customer lists you already have. It is not a good idea to focus only on getting new customers through different channels and forgetting to build relationships with the customers you already have. Think of Facebook as a place where you can do more than reach out to potential new clients. It is a list of your current clients, and many of them are likely to make up most of your Facebook followers.
Getting someone’s email address is much easier than getting their credit card number through social networking sites. You can talk to and interact with customers daily through Facebook and email without spending more money on social media.
Digital marketing companies that are good at staying in touch with their users often use email opt-in and Facebook as part of their marketing efforts. You can’t say enough about how important it is, and it can also make you money and give you more ways to connect with people.
In addition to social ads, which let you reach a network’s large and diverse user base, websites dedicated to social media are also good places to share the content you use on landing pages that are meant to bring in new business leads. In exchange, you’ll be able to use your growing email list to get more people to follow you on your social media sites. If your readers don’t follow you on social media, making email templates with links to your social media profiles is easy.
10 Ways to Integrate Email and Facebook Marketing
Way #1 Integrate Email and Facebook Marketing – Add a tab to your Facebook page where people can sign up for your newsletter
Facebook has become one of the most popular social media networks because 2.45 billion people use it monthly. You can use Facebook to its fullest extent by adding an email signup tab to the left side of your page. Because of this, people who follow you on social media will have an easy way to click and sign up for your newsletter, so they won’t have to look for your website. Embedding a signup form for an email newsletter could increase the number of people who sign up for the newsletter and help you get the most out of your email marketing plan in terms of time and money.
Way #2 Integrate Email and Facebook Marketing – In your newsletter, put links to your social media pages
One of the easiest ways to increase the number of people who can see your social media content is to let your subscribers know you’re on social media. Emails can give you a head start and help you get more people to follow you on social media, especially if you just made a new profile. To get things going, you must add social networking icons to your email newsletters that link back to your profiles on those sites. Adding social buttons to your emails takes the least amount of time when you use an email marketing platform that lets you add and connect social symbols.
Way #3 Integrate Email and Facebook Marketing – Turn your Facebook call to action into a button that people can click to sign up for your newsletter
Even better than putting a newsletter signup page on your website is making your Facebook “call to action” button into an email signup button. To do this on your Facebook page, click the “Create Call-to-Action” button and choose “Sign Up” from the drop-down menu. Now, all you have to do is upload your signup form, and then you can invite people from your Facebook audience to subscribe. Your Facebook CTA will give your signup button a sense of urgency because of where it is placed and will show your Facebook audience what you want them to do.
Way #4 Integrate Email and Facebook Marketing – Your mailing list should be posted to social media networks
Did you know that your list of subscribers could be sent to your social media accounts? If you haven’t already, I’ll tell you that if you do, you can give your generic email addresses a face and a name to make them more personal. People often discuss their interests on social media, so you can learn valuable things about them and create exciting email and social media campaigns. For example, you can import your list of subscribers into Facebook ads funnel Manager to make a Custom Audience that you can use for remarketing in the future. You have access to this feature.
Way #5 Integrate Email and Facebook Marketing – Include in your emails everything that your fans say to you on social media
Imagine that the content of your emails is shared through your social media posts and that the content of your social media posts is transferred through the content of your emails. Sending out emails that feature the best comments, fan photos, and conversations happening on your social media networks will not only make for exciting content. Still, it will make people want to join in on the fun.
Way #6 Integrate Email and Facebook Marketing – Make sure the headlines on Facebook and the subject lines of your emails are the same
Most of the people on your Facebook page and the email list you keep are interested in the same things and like the same things. So, if something works well on one platform, it will also work well on the other. If you’ve had luck with a specific subject line in an email, try using it as the title of a Facebook post. In the same way, if a particular Facebook headline gets a lot of attention, try using it as the subject line of an email.
Way #7 Integrate Email and Facebook Marketing – Make a group of your most loyal subscribers into a community
If you keep track of who opens and clicks on your emails, some subscribers like to interact with your messages more than others. These people are always happy to get your newsletter and click on your calls to action (CTAs). This gives you a perfect chance to thank them by making a private Facebook group that only they can join. By inviting your most valuable subscribers, you’ll be able to connect with them on a more personal level, learn more about them, and send them more relevant content, all of which will move them further down your marketing funnel.
Way #8 Integrate Email and Facebook Marketing – Use social ads to reach people on your mailing list again
Retargeting is one of the best ways to increase the number of conversions you get. The basic idea behind retargeting is to get the attention of subscribers who have stopped paying by using creative ads on social media sites like Instagram, Twitter, or Facebook that will convince them to convert. For example, you can make a Twitter Tailored Audience by giving the Twitter Ads platform the email addresses of your subscribers. This gives you access to the Twitter Ads platform. If you use the information you got from your subscribers’ email interactions, you’ll be able to effectively retarget them through Twitter ads and get them to buy from you. This strategy is a fantastic example of how social media and email marketing can be used to reach their full potential. So, if you know how to use it well, you can turn even the most challenging leads into customers.
Way #9 Integrate Email and Facebook Marketing – Social Media Icons
Putting icons for the different social media sites in every email you send would be best. This is the easiest and most common way to link your email marketing efforts with your social media marketing efforts. When you send an email to someone on your list, you should let them know about your social media channels and make it easy for them to connect with you on each of them. Also, whenever they get a message from you, they should be reminded of all the social media channels.
Way #10 Integrate Email and Facebook Marketing – Incorporate video into your emails
The use of video is the newest thing to happen in email marketing, and it has the potential to make a big difference in conversion rates. Since more and more email service providers now let you send video attachments, sending the videos you’ve uploaded to YouTube could be an excellent way to get people’s attention and get them to click. Ensure to include a link to the movie in the email since some people may need help watching videos embedded in emails.
Confused Genius
Suppose you want to know how Facebook can help your business more. In that case, one way to find out is to give followers a variety of direct response digital marketing channels, like Facebook marketing and email marketing, to interact with you in other ways. Contact Confused Genius; you can take the first step towards growing your business. Follow us on instagram for digital marketing tips.
