Customised Plans
Remember the thing about you being unique like everyone else and yet having to do better? Well, Customised Plans- ONLY for you make sense for an increased ROI.
About Us
Know More About Us!
Let us begin with our answer to a very common reaction- “Wow! I loved the name; what’s the story behind it?” Well, it all started with the pen name of our founder, who purchased a domain just because she felt it was “cool” to have her email id with her domain name. One thing led to another, and the firm finally became Confused Genius. The name, per se, came from one ruler (name withheld without request) who was a Genius but had his share of Confusion. (HINT: A famous South Indian satire magazine also goes by the name)
Now, about us: Well, we are a 360-degree Digital Marketing Agency that is based on the sole idea that just because somebody does not have enough money, it doesn’t mean that they can’t market well. You see, there is always a Custom Solution for everyone, all you need is someone like us who can help you find it!!
Embracing The Pandemonium, The Chaos, The Chaa-Os, The Bheed-Bhadakka, and Everything else!
Why did we write that? Is the Reason for this, like everything else, Physics too? Well no! The point is- your audience can be anyone; they can be ultra-sophisticated elites who “have a penchant for customization,” or they could be the people who would fight with the “Sabzi-vala” for the free Mirchi! We, have worked with all these audience segments and as you will be able to see in our Case Study section, we have faired decently well everywhere.
Some domains we have worked in include Hospitality, Healthcare, Retail, D2C, E-commerce, Lifestyle, Cosmetics, Manufacturing, Education, Finance, legality, Spirituality and Faith, Religion, Sustainability, Employment, and a lot more. The Geographies that we have worked in include: India, the USA, the UK, South Asia, Canada, Australia, Singapore, the Middle East, and Europe too!
What keeps our CAC ZERO!
Basically, what has kept the referrals coming in for the past two years, and what do we feel is going to ensure that the same continue?
Regular Optimisation
Weekly reports, Monthly strategy sessions, Comparative analysis, and of course, keeping up with the algorithm updates to ensure that the progress is on track.
Absolute Transparency
Be it the results that can be achieved, whether your ideas would work, or even accepting that things could have been done better, we keep it clear.
The Support System
We know that "Soch" and "Shoch" can come anytime. We deal with the former and hence if you have a "Soch" just let us know so that we weigh it and execute it accordingly.
Experience & Expertise
We are experienced people, and smart enough to know that throwing random numbers won't help. And so, we commit to what we say & get it done.
Dedicated Team
We always ensure that you get a dedicated team assigned to your project to ensure that you know who is working on what- just like an in-house team.
The Culture That We Maintain
We may or may not be the best place to work, and we may or may not have pizza parties every other month but there are certain principles we stand by!
But before talking about the principles, let us tell you where this value system comes from. We started as a one-person gig in 2019, mostly to support an NGO (and pay Education Loans!) However, the good word spread, God was kind too, and we were soon a team of 5; before we knew it, Confused Genius had become a full-blown digital marketing agency!
Work Life Balance
We know about #agencylife but we believe in the dedicated working hours of 10-7 & once in a while urgencies
Learn and Grow
There are people who joined us as interns and have grown to be managers. Also, we don't believe in yearly promotion cycles.
Hire within Ranks
We prefer hiring within ranks. Rather than having a new person come and tell stuff, we'd have our team rise up the ranks.
Be There for Each Other
Nopes, we aren't a family because families don't pay you for working. But yes, we are extremely cordial peeps to work with.
Message From The Founder
I had my fair share of doubts and apprehensions before writing this message. After all, this paragraph and the next will end up with you judging the firm because of what I write. So, I thought, should I put up a front, or should I just keep up with the spirit that forms the core of Confused Genius’ existence.
Well, I went for the latter because that is who we are. Long story short- we talk numbers, hate subjectivity, and love putting things in perspective. We are time bound, and while sometimes we lag behind (we are humans, after all), we more than make up for it. After all, if we crossed the magic mark of 100 clients within the first 2 years of existence at ZERO Cost of Acquisition (all referrals you see), we must be really good at what we do!!
Shatakshi Tripathi
CEO & Founder of Confused Genius
And the People Who Matter!
Well, for us, (and our clients) they do because we could do nothing without them.
How many marketers does it take to screw in a light bulb?
None — they’ve automated it.
How many marketers does it take to change a light bulb?
It isn’t too late to make this neon instead, is it?
contact details
Mobile:
+91-7738274967
Email:
contact@confusedgenius.com
shatakshi@confusedgenius.com
Address:
232, 2nd Main, 1st Cross, Pai Layout, Bangalore-560016, Karnataka, India
The Mouthpiece
In case you want to keep yourself updated with the latest in the world of digital marketing!! Oh, we won’t spam you- we are barely keeping up with One per week :P
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